Million-Dollar Investments Strengthen Key Sectors
In recent years, Mexico has become a prime destination for nearshoring, attracting significant investments that bolster various industries and generate employment. This trend has been driven by the country’s strategic location, favorable trade agreements, and highly skilled workforce.
Major Investments in Mexico
Netflix: In February 2025, the streaming giant announced a $1 billion investment in Mexico over the next four years. This capital will be allocated to producing series and films in collaboration with local producers and partners, further strengthening the national audiovisual industry.
Banco Santander: In the same month, Santander committed to investing $2 billion in Mexico, alongside launching Openbank, its fully digital banking platform. This initiative aims to expand digital financial services and reinforce the group’s presence in the Mexican market.
Foreign Direct Investment (FDI): Between January 2023 and February 2024, Mexico received 231 nearshoring-related investment announcements, totaling $61.4 billion. These investments came from global companies in manufacturing, technology, and healthcare.
Job Creation and Economic Development
Nearshoring has been a key driver of job creation in Mexico. It is estimated that by the end of the first quarter of 2024, this strategy will have generated approximately 350,000 new jobs, particularly in the manufacturing and technology sectors.
Furthermore, investment inflows are expected to continue growing over the next decade, provided that Mexico maintains and enhances the factors that make it an attractive nearshoring destination. As more investments pour in, improvements in infrastructure and other key areas will solidify the country’s position as a global manufacturing hub.
Future Opportunities
With a privileged geographic location, competitive labor costs, and strong trade agreements, Mexico is well-positioned to capitalize on the opportunities that nearshoring presents. The country is emerging as a strategic hub for companies seeking to optimize supply chains and access key markets.
Is your company ready to leverage the advantages of nearshoring in Mexico? Contact us today to discover how we can help you expand your operations and maximize your potential in this dynamic economic landscape!
Get in touch with us today to find out how we can help you with your development in Mexico or Japan.